television exports

   Television exports are the sale of programmes by producers in one national market to broadcasters in another; although, with the increased internationalization of television in terms of production and broadcasting, a clear cut definition is no longer possible. Individual programme exports take a number of forms: there are the straightforward sales of programmes made for a specific national market; pre-sales of programmes not yet made, the joint production of programmes as co-productions, and the selling of formats or programme concepts. The selling of formats usually occurs when the original programme appears too culturally specific for export but, by remaking the programme, it can be tailored for a different national audience (for example, Cracker, originally made for the ITV network, has been remade for ABC in America).
   By the 1960s, a flourishing international market in programmes appeared, stimulated both by the need to fill more broadcast hours and the supply of popular and cheaply sold American programmes. British broadcasters, keen to derive income from programme sales, soon established themselves as the second largest exporter of programmes after the Americans. A notable early success was the ITV company, Associated Television (ATV). By tailoring productions more to the needs of the American market they were able to sell a number of series to the major US networks, including The Avengers, The Saint and Dangerman. While ATV’s success was initially rewarded, gaining the Queen’s Awards for Export, the loss of its franchise in 1980 was partly attributed to this export led policy that neglected the needs of its domestic audience.
   By the 1970s, Britain had established a reputation for producing quality programmes including historical dramas (Brideshead Revisited, Upstairs, Downstairs) and factual programmes (Civilisation, The World at War). The main market for this product was, at this time, the USA, though programmes were almost always sold to the Public Broadcasting System (PBS) rather than to the main US networks. Increasingly, Europe has overtaken the USA as the major market for British programmes. With increasing costs and a squeeze on revenues, the importance of exports, at least for some genres of programming, looks to be on the increase. While some worries are voiced about the possible consequence in terms of an internationalization of domestic programmes for export requirements, it must be noted that the national market is still the most important in terms of revenue.
   See also: imported television
   Further reading
    Collins, R. (1990) Television: Policy and Culture, London: Unwin Hyman.
   PAUL RIXON

Encyclopedia of contemporary British culture . . 2014.

Look at other dictionaries:

  • Television in Brazil — was introduced on September 18, 1950, with the launch of the now defunct TV Tupi by media mogul Assis Chateaubriand. Since then, it has grown significantly, becoming one of largest and most productive commercial television systems in the… …   Wikipedia

  • Television advertisement — Commercial break redirects here. For the Blur song, see Modern Life is Rubbish. A television advertisement or television commercial, often just commercial, advert, ad, or ad film (India) – is a span of television programming produced and paid for …   Wikipedia

  • Television —    As a technology, television was first made available in the Union of Soviet Socialist Republics (USSR) during the 1930s; however, it did not become a mainstream medium until the late 1960s due to ideological concerns on the part of the… …   Historical Dictionary of the Russian Federation

  • Television in Cuba — Contents 1 Early History of Cuban Television 1950 1959 1.1 Variety of shows 1.2 Social and political aspects 1.3 Censorship under Batista …   Wikipedia

  • List of Quebec television series imports and exports — This is a list of Quebec television series imports and exports. Imports Exports References See also *EdTV (an American remake of the Quebec film Louis 19, le roi des ondes ) *List of Quebec television series *Television of Quebec *Culture of… …   Wikipedia

  • List of French-language Canadian television series — This is a list of French language television series from Canada. Most such television series are produced in Quebec, although a smaller number are also produced elsewhere in Canada. Series produced outside of Quebec are noted below with a †.For… …   Wikipedia

  • Japan–United States relations — The relationship between Japan and the United States of America is one of very close economic and military cooperation coupled with extensive cultural exchange.Historical backgroundThe earliest interactionsThe indirect exchange of trade goods… …   Wikipedia

  • Media in Manchester — Construction of the 12,500m² BBC Centre at MediaCityUK built to house the BBC Sport, BBC Children s and BBC Radio Five Live department and various other tennants …   Wikipedia

  • Onida Electronics — Onida Type Public BSE: 500279 Industry Consumer electronics Founded …   Wikipedia

  • Ben Gannon (producer) — Bernard Gannon AO (23 September 1952 4 January 2007) was a prominent Australian film, television and stage producer. Gannon graduated from the production course of the National Institute of Dramatic Art in 1970. He then worked at the Queensland… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.